Data that a customer intentionally and proactively shares with you. It can include preference center data, purchase intentions, contact information, and how the individual wants to be recognised by you.
If you are like 99% of brands out there, you are probably using popups on your website to collect emails and phone numbers in exchange for a discount and then sending them weekly emails promoting your latest deals and new products. You may even be doing some basic customer segmentation. This approach is quickly losing its impact as you may already be feeling.
What we do differently is set you up with a system that consistently and reliably collects meaningful data from your customers and then uses that to create incredibly personalised intereactions that build connections and drive sales. We use proven tools leveraging email, sms, conditional popups, upsells, customer service, loyalty & referral programs, subscriptions, and product reviews.
What you’ll get is happier customers, higher return customer rates, higher AOV, and improved cashflow. And overall a more future proof business well setup for long term growth, not just short term sales spikes.
For the short term this may be enough. However, as acquisition costs continue to rise you will be forced to focus on your long term relationship with your customers and if you haven’t done enough to fully understand your customers through the collection of first party data, and personalise their experiences, you will be 10 steps behind your competition.
